When considering corporate identity, consider these questions;

How does the public see your brand?

Does your brand define your business values?

Is your business different to when you created your logo and branding?
Is all your branding uniformed?
Do you have a tagline?

If you could be famous for 1 thing in your primary business location, what would it be?

Generally speaking you should steer your corporate identity towards something unique about your business, this can be many things including;

* Locality
* Experience
* Comical – fun
* History
* Your Values

Let us take fresh eyes of your business and see if we can find areas to improve on.