Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a high traffic walk way.
Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business.
For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the The cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as Radio, Tv and Rewspapers.
Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. Vehicle wraps and signs can be great for local awearness, changing the messages can be a simple process, so depending on what is important to your business at the time, it can be updated to suit the seasonality of your business.
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